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The brand

For the Parisian house, denim is above all a family affair. In 1981, Alain Knafo launches Acquaverde. The success is dazzling for the young label which is shaking up the codes of the time with its colorful jeans enriched with sharp details. Gradually, Acquaverde took an important place within the family group which already owned the Big Star label, one of the major “jeaners” of the time.

From 1995 until today, Alain Knafo's sister, Judith Roche Knafo handles the development of the brand in France and Internationally.

Today, the brand has grown without losing any of its strength or character. Imagined in the Parisian studio, each collection responds to the constant desire for timelessness. The high quality pieces are precise, the cuts are accurate and the materials chosen are part of a responsible approach. A rare occurrence in the world of French denim. Thus, the cotton for the shirts comes from Tokyo while the denim fabrics are made in Italy. For Acquaverde, the notion of “trends” therefore applies to the wardrobe… not to the discourse. Constant throughout the seasons, the house has made “reasonable high-end” a true trademark.

Quality, transparency and sustainability, these three words now omnipresent in the lexical field of fashion have always been part of the brand's fundamentals. Since its launch, the thirty-year-old brand has carefully selected its fabrics, had all its washes carried out in France near Le Mans, as well as the customization and the addition of details (zips, pressures) and relies on vegetable dyes that are also French. . A pioneer, Acquaverde has always been aware of the challenges of tomorrow...

Acquaverde, or proof, if any,
that quality and accessibility go hand in hand.

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